The journey that Sri Durga Retail Pvt. Ltd. started decades ago transformed the way fashion-conscious people of Odisha shopped for themselves and their families. From being a single ‘new’ store that stocked the most fashionable garments for both men and women to a one-stop-destination for men’s clothing and women’s style wear— Sridurga has emerged as a name that the people of Odisha trust to fulfil their fashion needs.

From its very inception, Sridurga knew that its motto was never to become just another store in Odisha that sells fashionable garments for men and women. It wanted to become the most dependable fashion store— a place where the people of Odisha could shop to their heart’s content without ever worrying about quality or price. That is why Sridurga has always kept its customers at the centre of all its approaches and policies.

The customer-centric vision that had guided the founder Late KSN Murty when he started the store in Berhampur, continues to inspire his son K Nirmal Kumar and grandsons Tirumal Kumar an Ravi Kumar. Sridurga is the only showroom in Bhubaneswar that has the concept of a ‘Customer Relations Desk’ wherein every customer gets all the support he/ she needs.

Sridurga’s unique approach to customer satisfaction also includes its ‘single salesman’ policy. This means, the showroom ‘assigns’ a single salesperson to every customer who helps the customer find what he/ she is looking for from the rich collection of men’s garments, women’s clothing, and kids’ collection. Besides, Sridurga’s new showroom also has an in-shop lift and conveyor belt facility similar to what one finds at the airport.

From a single store in Berhampur, Sridurga has extended its footprints to other regions of Odisha. It now has a 10,000 sq.ft. showroom dedicated to the fashion-conscious people of Odisha at Ashok Nagar, Janpath. It also has a 20, 000 sq.ft. warehouse facility in Berhampur which will help Sridurga cater to the future needs of central distribution across all its units in the state.

Sridurga is all set to spread its wings and travel first beyond Bhubaneswar to the other places in Odisha and later on to the other states of India, beginning with Andhra Pradesh. Backed by its team of dedicated employees who fuels the showroom’s ambition of expansion and the superior service quality that it offers its customers, Sridurga is here to redefine the fashion scenario of Odisha.